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Hawes Construction Group -
Sarra's Journey Film

THE BRIEF

Hawes Construction Group commissioned us to create an inspiring alternative to their in-person school outreach programme during a time when physical visits were impossible. Our mission was to craft a compelling narrative around Director Sarra Hawes' unexpected path into construction—a journey that would resonate with young people uncertain about their future careers and challenge preconceptions about the construction industry.


We set out to produce a powerful story-driven film that would:

  • Disrupt Career Expectations — Reveal Sarra's authentic journey from aspiring veterinarian to construction industry leader, demonstrating how life rarely follows a straight line

  • Normalise Career Exploration — Validate the experience of uncertainty that many young people face, positioning it not as indecision but as a valuable opportunity for discovery

  • Showcase Female Leadership — Present Sarra's rise to becoming Director of her own construction group, subtly challenging gender stereotypes within traditionally male-dominated industries

  • Highlight Personal Growth — Document the challenges, pivotal moments, and unexpected turns that shaped Sarra's professional evolution, creating emotional connection points for students

  • Inspire Without Preaching — Craft a narrative that would captivate young audiences through genuine storytelling rather than conventional career advice, making construction feel accessible and exciting

 

The resulting film needed to serve as both an engaging educational resource for schools and career fairs and a powerful testament to how embracing uncertainty can lead to finding one's true professional passion — all while positioning Hawes Construction Group as a forward-thinking industry leader committed to inspiring the next generation.

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