THE BRIEF

Forming Reality approached us with a critical business objective: secure meetings with four major retailers to advance in their competitive tender process. They needed a strategic communication tool that would cut through the noise, capture attention from decision-makers, and create a compelling case for partnership—all within a highly competitive retail environment.

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We embarked on creating a strategic film that would:

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• Open Closed Doors — Develop a powerful visual narrative specifically engineered to secure meetings with high-value retail prospects who are traditionally difficult to access

• Elevate Tender Positioning — Craft a story-driven presentation that would distinguish Forming Reality from competitors by demonstrating their unique approach and proven capabilities

• Build Emotional Connection — Embed authentic storytelling techniques that would resonate with retail decision-makers on both rational and emotional levels, creating memorable impact

• Drive Specific Action — Design every element of the film with a clear conversion goal: compelling viewers to take the next step in the business relationship

• Create Versatile Assets — Develop content that would perform beyond its primary objective, functioning effectively across digital platforms and at in-person industry events

 

 

Our approach began with a comprehensive discovery process to understand the specific challenges, audience psychology, and competitive landscape. This intelligence informed our strategic content development, where we crafted a narrative structure designed to maximise engagement and drive the specific business outcomes Forming Reality needed.

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The resulting film achieved remarkable results, helping Forming Reality secure meetings with 75% of their target retailers (including The Body Shop, Frasers Group and Chanel) and successfully advancing them in the tender process with these major organisations—proving the power of strategic storytelling in B2B environments.

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