Forming Reality wanted to introduce their product Eco-Board to their target audience - retailers. The film needed to educate, and communicate the features and benefits of the light-weight board over more traditional materials.
The film also needed to highlight Forming Reality's mission in creating efficient, transparent and sustainable solutions to retail environments.
During the Creative Development stage we defined precisely who the video was for, what they want to learn from viewing it, where they will view it, and what action the client wanted them to take once they have seen it.
We captured pre-planned footage of the product in its different forms, along with people interacting and working with the board, bringing the product to life, and telling the story of Eco-Board.